HarperLogan focuses on creating unparalleled brand experiences and providing clients with exceptional visual and spatial design solutions. We pay attention to every detail, from location recommendations to multi-route planning, from VIP reception to accommodation arrangements, as well as dinner and scenic route designs, all of which fully reflect our commitment to the brand. Our collaboration with Porsche on the All Electric Macan media test drive event successfully showcased our expertise in detail planning and brand interaction design, offering media and industry elites an unparalleled future driving experience.
Event Highlights
The main goal of this test drive event was to allow the media and industry elites to experience the driving pleasure of the Porsche All Electric Macan and gain a deeper understanding of the future electric vehicle market. We carefully designed the driving route starting from the Porsche dealership in Kaohsiung, passing through the most beautiful and famous scenic spots in southern Taiwan, providing the media with multiple route options for the best driving and photography opportunities.
Visual and Scenic Design
The event’s visual design perfectly aligned with the Porsche brand image, infusing innovation and modernity into every detail. We set up eye-catching venue signage, road signs, and travel accessories, allowing every participant to deeply feel the strong brand presence. The overall design blended modern and futuristic elements, highlighting Porsche’s leadership in the electric vehicle field and creating a unique visual experience for the brand
Media VIP Reception
For dinner, we carefully selected a café with an exceptional location, allowing participants to enjoy a meal while overlooking breathtaking natural scenery at sunset. This stunning view, reminiscent of foreign shooting locations, provided the media with ample opportunities for photography. Each dining experience was not only focused on taste but also ensured that every guest felt the exclusive and luxurious treatment.
To ensure the comfort of participants, we arranged accommodation at a seaside resort hotel with an unbeatable ocean view, offering VIP reception services and exquisite rooms, allowing guests to fully rest and stay in optimal condition for the upcoming activities.
Every detail was meticulously planned, from route arrangements and dining services to VIP reception and accommodation, with HarperLogan ensuring a seamless and comfortable experience in every aspect to guarantee the event’s perfect execution.
Successful Brand Collaboration and Impact
This was not just a test drive but a deep conversation with future driving. We look forward to collaborating with more brands in the future to create more brand stories that belong to the future.
