In May 2025, Harper Logan designed and executed a two-day pop-up event for Cleanup and 竹桓名廚, located in the bustling Champs-Élysées Boulevard of Taipei’s Xinyi District. The goal was clear: attract the crowd, maximize brand exposure, and convert foot traffic into store visits through eye-catching design and on-site engagement.
Inspired by the brand’s core value—Japanese stainless steel kitchen aesthetics and storage solutions—we created a striking red structure with bold spatial lines to visually anchor the event. Interactive walkthroughs and guided presentations further deepened audience interest and understanding of the brand’s offerings.
Despite rainy weather on day one, the activation drew impressive foot traffic, demonstrating the effectiveness of the visual concept and event planning strategy.
Scope of Work:
- Creative concept & visual identity design
- Spatial planning and user flow experience
- Fabrication, construction & on-site execution
- Engagement strategy to drive brand visibility and in-store traffic
Highlights & Outcomes:
- Significant footfall and engagement even in rainy conditions
- Strong visual branding that captured public attention
- Seamless brand storytelling through guided walkthroughs
- Effective conversion of public interest into potential store visits
At Harper Logan, we turn brand stories into real-world impact—with precision, creativity, and measurable results.
